PDF Ebook Strategic Sports Event Management
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Strategic Sports Event Management
PDF Ebook Strategic Sports Event Management
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About the Author
Guy Masterman is Head of and manages the Academy of Sport and Physical Activity, Sheffield Hallam University, and is International Professor at the Russian International Olympic University, Moscow/Sochi and the Universiade Nove de Julho (UNINOVE), Sao Paulo. He has been in academia since 2000 and has previously worked at Northumbria University, New York University and Leeds Metropolitan University. He has worked in the sports and events industries for over 35 years, and since 1988 as an independent consultant. In addition to three successful editions of Strategic Sports Event Management, his publications include Innovative Marketing Communications: Strategies for the Events Industry (Masterman & Wood, 2006) and Sponsorship: A Return on Investment (2007).
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Product details
Paperback: 436 pages
Publisher: Routledge; 3 edition (July 12, 2014)
Language: English
ISBN-10: 9780415532792
ISBN-13: 978-0415532792
ASIN: 0415532795
Product Dimensions:
6.8 x 1 x 9.7 inches
Shipping Weight: 1.7 pounds (View shipping rates and policies)
Average Customer Review:
1.9 out of 5 stars
3 customer reviews
Amazon Best Sellers Rank:
#1,537,046 in Books (See Top 100 in Books)
I was hoping for a book that covered more than a central focus on Olympic sports management. The type was really small.
Not very well put together. No new information. Just the same stuff as has been published many times before. Don't bother buying it.
No Pages Numbers!! Makes it impossible to cite correctly for papers. Going to ask for a refund from Amazon, it should be CLEARLY stated when Page Numbers are not included.
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