Ebook International Marketing
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International Marketing
Ebook International Marketing
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About the Author
Phillip R. CateoraProfessor Emeritus, The University of Colorado at Boulder. Received his Ph.D. from the University of Texas at Austin where he was elected to Beta Gamma Sigma. In his academic career at the University of Colorado he has served as Division Head of Marketing, Coordinator of International Business Programs, Associate Dean, and Interim Dean. His teaching has spanned a range of courses in marketing and international business, from fundamentals through the doctoral level. He received the University of Colorado Teaching Excellence Award and the Western Marketing Educator’s Association’s Educator of the Year Award.Professor Cateora has conducted faculty workshops on internationalizing principles of marketing courses for the AACSB and participated in designing and offering similar faculty workshops under a grant by the Department of Education. In conjunction with these efforts, he co-authored Marketing: An International Perspective, a supplement to accompany principles of marketing texts. Professor Cateora has served as consultant to small export companies as well as multinational companies, served on the Rocky Mountain Export Council, and taught in management development programs. He is a Fellow of the Academy of International Business.
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Product details
Hardcover: 672 pages
Publisher: McGraw-Hill Education; 16 edition (September 28, 2012)
Language: English
ISBN-10: 0073529974
ISBN-13: 978-0073529974
Product Dimensions:
8.6 x 1.1 x 10.9 inches
Shipping Weight: 3.4 pounds (View shipping rates and policies)
Average Customer Review:
3.9 out of 5 stars
72 customer reviews
Amazon Best Sellers Rank:
#326,971 in Books (See Top 100 in Books)
I had to get this book for class, but if you're just looking for a book on international marketing do NOT get this one. It is horribly written and it is very hard to read. There are run on sentences and no hierarchy of information. Throughout the entire 19 chapters I was never really sure what I was reading. Actual definitions are few and far between and the comparisons made to try to get you to understand the information are more complex than the information itself.
There's a mention of the Smartbook version of this, but you don't get access to it by buying the hard copy, at least not through this seller. Be sure you get what you need for your course. I bought the book only to learn that my professor requires access to McGraw Hill Connect at $125. I might try to return the book, though I strongly prefer a hard copy to digital books.
The book met my expectations and was in great shape. My only issue was I kept sneezing and had watery, itchy eyes & a runny nose every time I wound read it. I'm wondering if it may have been previously owned by someone with a cat or some type of animal that caused my allergies.
Don’t buy or rent the book unless you have to. I took this course in college and I didn’t open the book once.
The book is really user-friendly. English is my second language, but the way this book is written makes it real easy for readers to understand.
This is a great international marketing textbook that has many real world examples, and makes the reading very interesting. There is a lot I learned form this text book. The book also has an online features that has quizzes and exercises that help a lot with learning the material, but the online portion cost extra.
As described
Good book, great info
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